Download Agile Product Management with Scrum: Creating Products that by Roman Pichler PDF

By Roman Pichler

The First consultant to Scrum-Based Agile Product Management


In Agile Product administration with Scrum, leading Scrum advisor Roman Pichler makes use of real-world examples to illustrate how product vendors can create winning items with Scrum. He describes a extensive diversity of agile product administration practices, together with making agile product discovery paintings, profiting from emergent requisites, growing the minimum marketable product, leveraging early purchaser suggestions, and dealing heavily with the advance team.


Benefitting from Pichler’s large event, you’ll learn the way Scrum product possession differs from conventional product administration and the way to prevent and conquer the typical demanding situations that Scrum product proprietors face.


Coverage includes

  • Understanding the product owner’s function: what product vendors do, how they do it, and the superb implications
  • Envisioning the product: creating a compelling product imaginative and prescient to provoke and advisor the staff and stakeholders
  • Grooming the product backlog: managing the product backlog successfully even for the main complicated items
  • Planning the discharge: bringing readability to scheduling, budgeting, and performance judgements
  • Collaborating in dash conferences: understanding the product owner’s function in dash conferences, together with the dos and don’ts
  • Transitioning into product possession: succeeding as a product proprietor and constructing the function within the enterprise

This publication is an necessary source for somebody who works as a product proprietor, or expects to take action, in addition to executives and coaches attracted to constructing agile product management.

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Read Online or Download Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series (Cohn)) PDF

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Additional resources for Agile Product Management with Scrum: Creating Products that Customers Love (Addison-Wesley Signature Series (Cohn))

Example text

MINIMAL PRODUCTS AND P R O D U C T VA R I A N T S As a product matures, it might address a growing number of customer needs, for instance, by serving customers in different segments and different regions. Dealing with many diverse needs makes it more difficult to create product updates with minimum functionality; more and more features are required to support an ever-growing number of customers and users. To solve the problem, we take advantage of product variants. Each variant addresses a specific customer group and market segment.

The “product owner” is inward-facing, drives the sprints, and works with the team. In these cases, the so-called product owner is little more than a product backlog item writer. This approach reinforces old barriers, blurs responsibility and authority, and causes handoffs, delays, and other waste. Instead of splitting the product owner role, organizations should face the challenge of applying the role properly. One person should be in charge of the strategic and the tactical product management aspects.

Let’s use a mobile phone to understand how the Kano Model works. Basic functions of a mobile phone include switching the phone on and From the Library of Wow! eBook 4 0 • • • CHAPTER 2 ENVISIONING THE PRODUCT off; making and receiving calls; and composing, sending, receiving, and reading text messages. These rudimentary functions are necessary to sell a product but quickly cause customer satisfaction to stagnate. For instance, adding another button to switch the phone on and off would not add any value.

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