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By Daniel Miller (ed.)

This paintings is a survey of the big variety of writings on intake produced during the last decade. The theorization of intake is whatever which more and more dominates fiscal, political and social debate - even if father or mother, passenger or sufferer, we're all "consumers". This e-book comprises contributions from best researchers within the box. There are chapters on intake reports in anthropology, customer behaviour, economics, geography, background, media stories, psychology and sociology. this is often an interdisciplinary review which supplies new theories, serious analyses and the newest examine in this subject. each one topic quarter features a overview of the literature, a normal review of the influence of the hot paintings within the self-discipline as a complete, and ends with case stories exemplifying fresh traits. it's going to be of use to scholars of intake, scholars of the numerous disciplines lined during this ebook, and for someone drawn to the shopper society.

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Extra resources for Acknowledging Consumption: A Review of New Studies

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Ironically, as Belk’s chapter suggests, it is researchers in the field of business studies (which until recently would never have thought to criticise the world of business and consumption) who are now developing highly critical perspectives on consumption from feminist, neo-Marxist and other perspectives. Today the need is clearly for a more mature phase of consumption studies. The infant consumer studies must learn to transcend such simplistic images of the ‘bad’ and the ‘good’ breast (consumer).

This generality built up from the ground could hardly be further removed from the common assumptions and assertions as to the nature either of power, or of consumption, which has been projected on to her from ideological debates. This disparity is perhaps the reason it has been so hard to discover her role as the fulcrum of modernity. 32 DANIEL MILLER Take, for example, the economists’ vision of the intensely individualistic, maximising rationalist who seeks pure utility in independent choices within the world of goods.

It may be, however, that the situation is more complex and contradictory and that the dominant consumption imperative which justifies Third World and other oppressions is precisely what these same writers might regard as the anti-materialistic ‘virtue’ lacking in the modern consumer! At present housewives’ consumption seems to reflect a perspicacity of action rather than theory. But in keeping with a materialist grand narrative, one might well expect such a shift in the material foundations of culture to have a commensurate effect in the field of ideology.

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