By Steven Armstrong
A part of a sequence of pocket courses aimed toward permitting the reader to profit a brand new ability in precisely half-hour, this article is a realistic advisor to the web fundamentals had to utilize this enterprise source.
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Extra resources for 30 Minutes to Master the Internet
It is not good commercial practice. These are all – quite obviously – the application of good business sense and politeness in the Internet context. That is, these points are obvious – but are nonetheless all too often overlooked. Spamming The commercial use – or rather, abuse – of newsgroups has come to be known as `spamming'. Strictly, this originally meant sending the same message to some – or even all – newsgroups. It has now come to mean using newsgroups for general advertising. We are all familiar with junk mail, and the Internet newsgroups have their share of it.
In other cases, the Web page can be used just like a catalogue, 51 with pictures of the goods that can then be despatched to the customer. However, in most other cases, selling of your business's services or goods takes place within the `regular' sales process: advertising, sales visits, relationship building, persuasion, etc. A dialogue between your business (or salesman) and the customer. Your Web page can help this but a badly designed page can equally well damage it. For example, the Web page can contain unlimited quantities of information about your products or services, providing a potential customer with far, far more than can be contained in even the best corporate brochure.
This is important for several reasons, not the least being to allow users to report 53 any errors (or worse, hacking) that might otherwise be overlooked and damage your site. Fourth, each page should reflect your corporate image. That is, if you have a specific logo, or a typeface, or perhaps even a colour that is strongly identified with your company, use this throughout the structure. Make sure that the pages all look as though they came from the same place. Some Web sites, for example, have a consistent layout, with pictures all of the same size spaced down the left-hand margin and text in a single column to the right.