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By Gavin Menzies

On March eight, 1421, the biggest fleet the realm had ever visible set sail from China to "proceed all of the approach to the ends of the earth to gather tribute from the barbarians past the seas." whilst the fleet back domestic in October 1423, the emperor had fallen, leaving China in political and fiscal chaos. the nice ships have been left to rot at their moorings and the files in their trips have been destroyed. misplaced within the lengthy, self-imposed isolation that used to be the information that chinese language ships had reached the US seventy years ahead of Columbus and had circumnavigated the globe a century sooner than Magellan. and so they colonized the United States ahead of the Europeans, transplanting the valuable monetary plants that experience on account that fed and clothed the area.

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Extra resources for 1421: The Year China Discovered America

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Wanner (2011c, S. 5); vgl. Abele (2011, S. 9–10). 56 Vgl. Abele (2011, S. 9–10). 1 Chinesische Unternehmen: Marktführer und Global Player – Beispiele Chinesische Lieferanten sind zunehmend Marktführer und sogar als Trendsetter ernst zu nehmen. Immer mehr prägen chinesische Unternehmen die Entwicklung von Produkten und Technologien von Beginn an; besonders in Branchen, wo signifikante Umbrüche stattfinden. Etablierte Technologien werden oftmals übersprungen, auf Zukunftstechnologien wird konsequent gesetzt.

Besonders die Schwächen im Endverbrauchermarkt sollen dadurch beseitigt werden. 14 13 14 Vgl. Sohm et al. (2008, S. 66–75). Vgl. Graf (2011, S. 8). 2 3 Märkte, Internationalisierung und Best-Practice-Unternehmen Der Weg zum Global Player: Beispiel Baosteel Die heutige Baosteel Group wurde im Dezember 1978 als Baoshan Iron and Steel Complex in Shanghai gegründet und ist eine Holding mit sechs verschiedenen Geschäftseinheiten, die Stahl hauptsächlich für die Automobilherstellung, den Schiffbau, die Elektronik- und Haushaltsgerätebranche, Ölförderanlagen und Pipelines sowie für die Baubranche herstellen und vertreiben.

Daraufhin ernannte die Stadtregierung den erst 35-jährigen stellvertretenden Geschäftsführer Ruimin Zhang, der noch heute als Vorsitzender die Haier Group leitet, zum Direktor. Zhang entschied sich für eine konsequente Konzentration auf das Kerngeschäft: die Herstellung von Kühlschränken. Er wollte dieses Produktsegment mit einer starken Marke, die für gute Produkt- und Servicequalität steht, wieder auf dem Markt etablieren und ausbauen. Diese Entscheidung war kennzeichnend für die erste Phase der Entwicklung der Haier Group in den Jahren von 1984 bis 1991, die so genannte „brand-building stage“.

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